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Let's Talk About Brand Benefits and a Reason to Believe | by Felicia C. Sullivan | Marketing Made Simple | Medium
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When do I lean on a functional benefit versus an emotional benefit? - Ironclad Brand Strategy (en-US)
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Thread by @BUBLAGOS, DAY 3 CHALLENGE: Value Proposition and TaglineAsk yourself "What are the emotional [...]
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When do I lean on a functional benefit versus an emotional benefit? - Ironclad Brand Strategy (en-US)
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![Strategy Tips on Twitter: "Anyone interested in some brand benefits ladders @minimalstrat worked some back for Lego, Monzo, and Nike. https://t.co/9VqbR6GCrk" / Twitter Strategy Tips on Twitter: "Anyone interested in some brand benefits ladders @minimalstrat worked some back for Lego, Monzo, and Nike. https://t.co/9VqbR6GCrk" / Twitter](https://pbs.twimg.com/media/Ed6XKXFVoAI0sBX.png)