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From Nike to Disney, Feminine Brand Names are More Attractive to Consumers, Says Study - The Fashion Law
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The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names - ScienceDirect
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From Nike to Disney, Feminine Brand Names are More Attractive to Consumers, Says Study - The Fashion Law
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Is Nike female? Exploring the role of sound symbolism in predicting brand name gender - ACL Anthology
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